Reaching the Underserved
Click here to read more articles about Program Design
A version of this article appears in the Summer 2019
issue of Home Energy Magazine.
June 01, 2019
A Collaborative Approach to Serving Income-Qualified Customers
At Columbia Gas of Ohio, we work to identify and engage income-qualified customers, with the goal of providing them no-cost services to increase the energy efficiency of their homes and reduce their energy bills. We made a switch in 2017 from marketing primarily to customers who were participating in the utility energy assistance programs to marketing campaigns designed for lower-income customers who were not participating in the energy assistance programs. Although we succeeded in increasing program awareness, we discovered decades-old program policies that were limiting income-qualified customers from participating in the program. These were
To read complete online articles, you need to sign up for an Online Subscription.
Once an order has been placed there is an automatic $10 processing fee that will be deducted with any cancellation.
The Home Energy Online articles are for personal use only and may not be printed for distribution. For permission to reprint, please send an e-mail to firstname.lastname@example.org.