Why Home Performance Sales Needs a Deep Retrofit

Winter 2016
A version of this article appears in the Winter 2016 issue of Home Energy Magazine.
Click here to read more articles about Sales and Marketing
October 27, 2016
There are approximately 134 million single-family homes in the United States today. According to experts at Home Performance with Energy Star, since 2002 through June of 2016, only 559,260 of these homes have been retrofitted for performance through the program. We have refined the building science, developed the tools, and are entering hundreds of thousands of homes each year, thanks to outreach and the power of the Internet. HPwES has done a terrific job creating a brand and identity for home performance. However, I cannot help but think—Why has the overall industry had so little impact on home energy retrofits?

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