Cold Water Works

July/August 2007
A version of this article appears in the July/August 2007 issue of Home Energy Magazine.
Click here to read more articles about Water Efficiency
July 01, 2007
Business-minded people eagerly await the latest issue of Fortune magazine, and the more literary among us look forward to reading the latest fiction in the New Yorker or Atlantic Monthly. Here at Home Energy, some of us salivate over seeing a fresh copy of the Chemical & Engineering News (C&EN), a publication of the American Chemical Society, in our mailboxes. (Of course, we like “normal” magazines too.) We especially like it when C&EN has a green-related cover story, as it did in the January 29, 2007, issue (“Going Green,” p. 13). This story reports on how chemists are creating a new generation of laundry detergents that work well in cold water, use less volume than traditional detergents, and contain fewer materials that are hazardous when they go down the drain and into the nation’s water supply. The C&EN article shows how the public—you and I—the government, and Wal-Mart can help shape our economy and move it in a more efficient and sustainable direction. As a sign of the times, Proctor & Gamble recently took out an ad in the New York Times Magazine touting the green benefits ...

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