Why Home Performance Sales Needs a Deep Retrofit

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Why Home Performance Sales Needs a Deep Retrofit

There are approximately 134 million single-family homes in the United States today. According to experts at Home Performance with Energy Star, since 2002 through June of 2016, only 559,260 of these homes have been retrofitted for performance through the ...

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Comfort: Undervalued, Misunderstood, Undersold

Author: Tony Woods
premium CONTENT
January 03, 2009

What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]

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The Smart Sell

Author: Steve Tratt
premium CONTENT
January 04, 2008

Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]

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Mastering the Green Marketing Campaign

Author: Bob Taber
premium CONTENT
November 04, 2006

Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

premium CONTENT
April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
premium CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

Equity and Climate: A Solution for Home Rentals

Laurie Stone

Equity and Climate: A Solution for Home Rentals

Lack of affordable housing and energy burdens plague many people and communities. Cities throughout the United States are looking for ...

Decarbonizing Buildings for All

Laurie Stone

Decarbonizing Buildings for All

Lowering carbon emissions from the buildings sector (which producesnearly 40 percentof US carbon emissions) is a crucial part of ...

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