Why Home Performance Sales Needs a Deep Retrofit

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Why Home Performance Sales Needs a Deep Retrofit

There are approximately 134 million single-family homes in the United States today. According to experts at Home Performance with Energy Star, since 2002 through June of 2016, only 559,260 of these homes have been retrofitted for performance through the ...

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For HVAC Contractors, Home Performance Delivers a Year-Round Blast

Author: Leah Thayer
free CONTENT
September 25, 2012

Last December’s weather was no more extreme than the norm in Tulsa, Oklahoma, where temperatures can swing from above 100°F in summer to below zero in winter. Yet for Air Solutions Heating &... [continue reading]

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Making the Case for Case Studies

free CONTENT
May 01, 2012

Everything you need to know about making case studies work for you. [continue reading]

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Maryland Home Performance with Energy Star: Lessons to Share on Marketing and Rebates

free CONTENT
November 02, 2011

Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]

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Branding Our Industry - The Need for Consensus

Author: Peter Troast
free CONTENT
November 02, 2011

News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]

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Using Web and Social Media in Your Business

Author: Peter Troast
premium CONTENT
November 02, 2011

Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]

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Making Energy Efficiency Emotionally Appealing

Author: Scott Case
free CONTENT
September 03, 2011

The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]

What Contractors Wish Homeowners Knew About Building or Renovating a Home

Megan Ray Nichols

What Contractors Wish Homeowners Knew About Building or Renovating a Home

Most homeowners don't know what goes into the planning and construction of a house. And the rise of home improvement ...

Count of Zero Energy Residences Grows 59% Across the U.S. and Canada

Leslie Jackson

Count of Zero Energy Residences Grows 59% Across the U.S. and Canada

As the date approaches for the Getting to Zero Forum in Downtown Oakland, California October 9-11, this article, published mid-summer ...

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