Open the Door (or Window) To Greater Well-Being And Energy Efficiency For Your Customers

Posted by Tom Herron on August 01, 2017

Homeowners want a comfortable indoor environment whether they live in Buffalo, New York or Santa Fe, New Mexico, but constantly adjusting the thermostat to achieve comfort quickly gets old.

With today’s consumers growing increasingly health conscious, many want to let more natural light in their homes for its numerous health benefits and to make their interior look and feel more inviting. One of the ways they can reach all these goals is by strategically choosing their windows, doors, and skylights – and the National Fenestration Rating Council (NFRC) helps them do this.  

According to the Freedonia Group, the demand nationwide for residential windows and doors will rise 6.9 percent per year through 2018 to become $31.9 billion.

Homeowners may think they will get a better return-on-investment (ROI) with bathroom and kitchen remodels, however, the latest 2017 Remodeling Magazine’s Cost vs Value Report showed that replacing windows and doors leads to better ROI. In fact, citing “curb appeal” projects as being the most desirable, replacing windows and doors ranked higher than a bathroom or kitchen remodel. The same report says real estate pros also scored window and door replacement projects as most influential in selling a home.

Consumers may not realize that window and door manufacturers are continually redesigning their products to improve energy efficiency, which creates an opportunity for contractors to play a significant role in helping consumers make an educated choice.

By helping your customers understand what is available to them, you demonstrate your expertise and add value, increasing the likelihood that they will upgrade their project once they understand that efficient windows save money, improve comfort, reduce ultraviolet damage to furnishings, and increase natural light.

NFRC, an independent, 501 (c) (3) non-profit organization that establishes objective window, door, and skylight energy performance ratings, can help your customers to make informed purchase decisions that lead to improved energy efficiency and many other benefits.

NFRC can help you:

  • Narrow the product search through our NFRC Certified Product Directory.
  • Better understand fenestration performance technology. Feel free to show this short informative video* to your customers, which explains the various ratings on the label using easy-to-understand terms.
  • Compare the right ratings. Walk your customer through the energy efficiency of each window choice. Refer to the NFRC Label, now on many windows. The label has a wealth of information that will help your customers compare independent ratings for each window based on objective testing for energy-efficiency. The label gives ratings for solar heat gain coefficient, U-factor, and visible transmittance of light.
  • Demonstrate your expertise by carefully explaining the ratings and why they may need to consider one over the other. For example:
    • If they are looking for a well-insulated room, share how the window’s U-Factor is critical. Explain that this is a measure of heat loss. It tells you how much heat inside your home is escaping to the outside. The lower the number, the less heat escapes. If you are concerned about heating costs, you want a low U-factor. Ranges fall between 0.10 and 1.20. 
    • Does the sun heat up your room? The Solar Heat Gain Coefficient (SHGC) is a measure of heat gain. It tells you how much heat from the sun is entering your home. The lower the number, the less heat escapes. If you are concerned about cooling costs, you want low SHGC. Ranges fall between 0.00 and 1.00.
    • Is the room well-lit? Visible Transmittance (VT) tells you how much natural light (without the heat) is entering your home. The higher the number, the more light enters. High VT may reduce your dependence on artificial lighting and help reduce utility bills. The range is 0.00 to 1.00.

Your customers are not just purchasing windows and your expertise to install them. They are investing in upgrading their lifestyle through more natural light, greater curb appeal, and a home improvement project that will increase comfort, energy efficiency, and resale value.

Maximize this opportunity to strengthen your position as a trusted advisor to your customers by educating them about the value of NFRC’s label and how the organization makes it easier for them to feel confident about purchasing windows, doors, and skylights.

Check out for more information and feel free to use our no-cost resources as part of your marketing -- on your own webpage, in your newsletter, or on Facebook.

*You can view the aforementioned video below: 


Tom Herron is Senior Director of Communications and Marketing at NFRC. You can reach him at 240-821-9505 or

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