Peter Troast is the founder and CEO of Energy Circle.
Using Web and Social Media in Your Business
Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
Branding Our Industry - The Need for Consensus
News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
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Why Google's Acquisition of Nest is Great News for the Home Performance Industry
Peter Troast
In my view, Google's acquisition of Nest is a very good sign for the home performance industry. Why? Because the underlying math that had to have been Google's calculus for justifying a $3.2 billion valuation is fundamentally the same as that which drives home performance. Let me explain. [continue reading]
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