Did Cash for Appliances Work?
It’s a huge success? It hasn’t gone anywhere? Actually, it’s a little of both. Fifty states and six territories have launched Cash for Appliances programs since late last year. ... [continue reading]
Making Energy Efficiency Emotionally Appealing
The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
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Did Cash for Appliances Work?
Scott Case
Energy Savvy Cash for Appliances It’s a huge success. It hasn’t gone anywhere. Actually, it’s a little of both. [continue reading]
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