Mike Rogers is the president of OmStout Consulting, LLC. A nationally recognized expert in residential energy efficiency, he works with contractors and programs to scale sustainable market approaches to improving homes.
Learning and Working Our Way to Success
Practice is making perfect as Home Performance with Energy Star branches out into new territory. [continue reading]
Home Performance with Energy Star
Those who are charged with enforcing building performance standards in Canada's newest territory have miles to go before they begin. [continue reading]
How Canyoneering Is Like Starting - or Growing - a Home Performance Business
As a way to get away from e-mail and blog posts, I’ve been a longtime fan of remote wilderness backpacking, especially in the Grand Canyon. This past fall, I took a trip that ... [continue reading]
Your Home Performance Marketing Plan
WEB ONLY
Key marketing tips to unlock the potential of your home performance customer base. [continue reading]
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The ABCs: Make It Easy For Your Customers
Mike Rogers
But showing up on time, listening to and responding to your customers’ needs, knocking down obstacles for them, and protecting their homes will get you the rest of the way there. [continue reading]
Home Performance Program Design - Engaging Contractors
Mike Rogers
I’m frequently asked to speak at events or attend meetings to provide perspective on how home performance works as a business for contractors, and how programs might attract contractors to participate. In fact, I’ll be moderating a session on this at the Better Buildings Residential Energy Efficiency Solutions conference in a couple of weeks. It’s a great topic—and a conversation we need to be having a lot ... [continue reading]
21 Recommendations for ACI 2013
Mike Rogers
OK, here are three lists: sessions I don’t want to miss, people that you should meet, and some other things you should attend or take advantage of at ACI in Denver. [continue reading]
Lucky 13: Sales Tips for Home Energy Contractors
Mike Rogers
Last week, I got a request from a contractor who didn’t have time for a sales training. Could I just give him a list of key tips? Well, yes, I can. I don’t expect the list by itself, though, is enough to have a big impact. You need the understanding behind each point, and the practice to excel. Nonetheless, perhaps a quick peek can help you identify some areas to work ... [continue reading]
4 Traps to Avoid in Selling Home Performance
Mike Rogers
You want the sale. We all want the sale! Maybe you’re very hungry to post some numbers or push to hit the plan. That’s OK. But don’t let that get in the way of good approaches. It’s easier to stick with a good process when you’ve got ample leads, a solid pipeline, and you’re been hitting the numbers. So, try to stay ahead ... [continue reading]
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