4 Online Ways to Boost Your Business
There’s no doubt that, living in the digital age, the internet plays a crucial role in the success or failure of any business. In the building industry, this can especially be the case as clients take to the internet and review boards to find qualified contractors. A strong online presence can do wonders for your business and what’s more, creating an online presence for your business doesn’t need to be expensive or require high-level computer skills. By putting in a small amount of time and effort, and following these simple pieces of advice, you can really use online marketing to your advantage.
1. Embrace Social Media
If you haven’t yet, getting started with various forms of social media can ensure that your business receives free advertising and also provides you with a way of interacting with your clients in real time. There are many forms of social media that you can use. For those involved in small business, a Google+ business page may be the place to start. Google+ is powerful because when someone performs a local Google search in your city, your website has further opportunity to show up in the results. For an overview and helpful video of the setup process, visit this article.
Of course, Facebook is also useful and very user friendly. Being the most popular social network, it allows an easy way for you to upload pictures, videos and news to your clients, who can “like” your page to receive regular updates, such as special deals or changes to your opening hours (Facebook set-up help can be found here).
2. Display Your Work
Naturally, being able to take pictures of the finished product really depends on the nature of your work. If your business is providing HVAC repairs, not many may be interested if you proudly display images of your handiwork online. Overcome this by sharing compelling content about energy and cost savings from your products, be it water heaters, A/C units, home energy audits, or choosing efficient lighting. If you happen to remodel bathrooms or kitchens, provide painting services, or anything else that has an attractive end result, make sure you take pictures of each job you perform and post them online. This will let prospective clients see your work, and show them that you take pride in providing a fantastic end result. A satisfied client is even likely to share the photos within their network, giving you valuable peer-to-peer endorsements and further exposure.
3. Ask for Reviews
When many people choose a business online to perform their work, they base their decision largely on customer reviews. This is why it is essential that your business has as many positive customer reviews online as possible. Every time you perform a job, hand your client a card detailing how to review your business on Google+, Facebook, or Yelp. You could even consider offering a discount for future jobs or a gift card for those clients who take the time to review your business online.
4. Start a Blog
Numerous blogging sites are completely free, and can act as your own personal website. A blog allows you to write about your services and post pictures, but it also offers so much more. You can write weekly or monthly posts offering useful tips and hints for your clients, advice on how to deal with changing seasons, and other useful information relating to the services you offer. You can in turn share your posts our on social networks. Most blog sites provide you with the ability to tag key words in your posts, so that your site can be detected in a Google search.
Kurt Jacobson is a surfing enthusiast with a background in real estate. Having moved 10 times in the past 7 years, he thrives on helping others learn from his experiences. When he's not out shredding waves he writes about rental homes for RentFinder.
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