Mastering the Green Marketing Campaign
A version of this article appears in the November/December 2006 issue of Home Energy Magazine.
November 04, 2006
Built Green makes great economic and environmental sense, but the public wasn't buying it - until now.
What makes a prospective home buyer pay more for a green-built home? Our marketing firm, Thomas Taber & Drazen, was hired by Built Green Colorado to discover the answers to that question. Built Green, a nonprofit promoting the building and buying of environmentally friendly homes in Colorado, wanted to increase the number of homes in Colorado that were built to the program standards. Through exhaustive market research, we found some unexpected and enlightening information.
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