PREMIUM CONTENT

The Smart Sell

January/February 2008
A version of this article appears in the January/February 2008 issue of Home Energy Magazine.
SHARE
Click here to read more articles about Lighting
January 04, 2008
Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor.
Peruse any magazine rack and it’s a trend that can’t be missed: Going green has never been more hip. Cover after cover declares inside expertise on how to be more environmentally friendly. And the focus of these stories is often the home. Many building and renovation industry professionals see this trend as a new arena for sales and a fresh way to market their products and services. It seems admirable, but it’s more complex than one might realize.

To read complete online articles, you need to sign up for an Online Subscription.

Once an order has been placed there is an automatic $10 processing fee that will be deducted with any cancellation.

The Home Energy Online articles are for personal use only and may not be printed for distribution. For permission to reprint, please send an e-mail to contact@homeenergy.org.

Earn BPI CEU credits
HEP
Home Performance with EnergyStar

How can Home Energy serve you better?


Let us know how by taking our short reader survey.

Take the survey