A version of this article appears in the September/October 2012 issue of Home Energy Magazine.
August 28, 2012
Sticker Shock Versus Value
Everyone can relate to the feeling of sticker shock. (Remember walking into that new-car showroom and seeing the manufacturer’s suggested retail price?) Luckily for car dealers, that price becomes digestible once it’s translated into monthly payments. Unfortunately for businesses that sell demand-controlled water pumps for plumbing systems, that same monthly payment system is not possible. Plus, homeowners aren’t often equipped with sufficient information to translate sticker price into monthly payments, and furthermore, into long-term value.
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