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Energy Star for Homes 3.0

January/February 2011
A version of this article appears in the January/February 2011 issue of Home Energy Magazine.
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January 03, 2011
Energy Star is probably the most widely recognized energy efficiency brand in North America. A recent study cited it as the second-most trusted consumer brand, right behind the Good Housekeeping seal. Critics of that study have objected that it was commissioned by the Good Housekeeping Research Institute, and that the sample was composed of subscribers to Good Housekeeping. If that’s true, it’s entirely possible that Energy Star is the most trusted consumer brand in North America.

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