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Using Web and Social Media in Your Business

November/December 2011
A version of this article appears in the November/December 2011 issue of Home Energy Magazine.
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November 02, 2011
According to a recent report from the consulting group BIA/Kelsey, 97% of consumers now look for local businesses online. While directories like the yellow pages used to be the go-to place to look for information about local businesses, people are now using search engines like Google, Yahoo!, and Bing and consulting with their peers on social media platforms like Facebook and Twitter to find local businesses that offer the services they're looking for.

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