Why Proof Will Be the New Normal // Part 3: Getting It All on Screen
May 02, 2017
This is part 3 of a series of articles on Corbett Lunsford and Grace McPhillips Lunsford’s PROOF is POSSIBLE tiny-house tour. While the Lunsfords have engaged consumers directly on the PROOF is POSSIBLE tour, they’ve waged a parallel campaign to impress the virtues of building science on them through mass media with Home Diagnosis. But navigating the ephemeral world of reality television production has many pitfalls. From Property Brothers to Holmes on Homes, the couple are aware that they’re competing for entry to a crowded field driven by personality. The process of even getting producers to entertain a novel idea can be maddening.
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