Selling Comfort and Providing Energy Efficiency

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Selling Comfort and Providing Energy Efficiency

On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in ...

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The Smart Sell

Author: Steve Tratt
premium CONTENT
January 04, 2008

Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]

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Mastering the Green Marketing Campaign

Author: Bob Taber
premium CONTENT
November 04, 2006

Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

premium CONTENT
April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
premium CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

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Contractor's Marketing Success

archive CONTENT
January 01, 1999

Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]

Sustainable Interior Design Predictions: Bridging the Gap between Theory and Practice

Chloe Taylor

Sustainable Interior Design Predictions: Bridging the Gap between Theory and Practice

The world of environmentally sustainable interior design (ESID) has been torn asunder by a deep divide between theory and practice ...

What's Up in the UK

Jim Gunshinan

What's Up in the UK

The infographic below highlights some of thethe materials and methods on the cutting edge of building in the U....

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