Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

Spotlight Article:

Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

premium CONTENT
April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Marketing Essentials

premium CONTENT
April 16, 2006

        Marketing yourself as a home performance contractor will require creating a new marketing plan. While doing nothing clearly won’t get those jobs rolling in, there is no ... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
free CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

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Contractor's Marketing Success

archive CONTENT
January 01, 1999

Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]

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Contractors Profit in Open Market

archive CONTENT
July 01, 1998

Faster than you can caulk a windowsill, California is restructuring its electric industry. In the process, the state is radically changing the way efficiency services are funded and delivered. [continue reading]

Energy Upgrade California—Up Close and Personal Part 2

Jim Gunshinan

Energy Upgrade California—Up Close and Personal Part 2

I am in San Diego for the Energy Out West conference, and I want to write about it, but while ...

Babies and Energy

Macie Melendez

Babies and Energy

I’ve just returned to the office from maternity leave and have been giving energy a lot of thought ...

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