Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

premium CONTENT
April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Marketing Essentials

premium CONTENT
April 16, 2006

        Marketing yourself as a home performance contractor will require creating a new marketing plan. While doing nothing clearly won’t get those jobs rolling in, there is no ... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
free CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

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Contractor's Marketing Success

archive CONTENT
January 01, 1999

Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]

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Contractors Profit in Open Market

archive CONTENT
July 01, 1998

Faster than you can caulk a windowsill, California is restructuring its electric industry. In the process, the state is radically changing the way efficiency services are funded and delivered. [continue reading]

Equipment Lease Program Lowers Hurdles for Cincinnati Contractors

Danielle Sass Byrnett

Equipment Lease Program Lowers Hurdles for Cincinnati Contractors

The Greater Cincinnati Energy Alliance (GCEA)—a U.S. Department of Energy (DOE) Better Buildings Neighborhood Program partner—...

Energy Education Data Jam 2014

Linda Silverman

Energy Education Data Jam 2014

Shortly after taking office in 2009, President Obama launched the Open Government Initiative, an effort to increase transparency, participation, and ...

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