Selling Comfort and Providing Energy Efficiency

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Selling Comfort and Providing Energy Efficiency

On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in ...

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Comfort: Undervalued, Misunderstood, Undersold

Author: Tony Woods
premium CONTENT
January 03, 2009

What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]

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The Smart Sell

Author: Steve Tratt
premium CONTENT
January 04, 2008

Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]

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Mastering the Green Marketing Campaign

Author: Bob Taber
premium CONTENT
November 04, 2006

Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

premium CONTENT
April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
premium CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

People Who Save Energy

Jim Gunshinan

People Who Save Energy

According to the American Council for an Energy Efficient Economy (ACEEE), there are millions of workers in the country creating ...

Coping with Dust and Smoke From Fires

Alex Stadtner

Coping with Dust and Smoke From Fires

October will long be remembered in Northern California, where wildfires destroyed over 8,000 structures, killed scores, and forever changed Sonoma and ...

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