Selling Comfort and Providing Energy Efficiency

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Selling Comfort and Providing Energy Efficiency

On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in ...

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Making the Case for Case Studies

free CONTENT
May 01, 2012

Everything you need to know about making case studies work for you. [continue reading]

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Maryland Home Performance with Energy Star: Lessons to Share on Marketing and Rebates

free CONTENT
November 02, 2011

Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]

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Branding Our Industry - The Need for Consensus

Author: Peter Troast
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November 02, 2011

News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]

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Using Web and Social Media in Your Business

Author: Peter Troast
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November 02, 2011

Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]

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Making Energy Efficiency Emotionally Appealing

Author: Scott Case
free CONTENT
September 03, 2011

The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]

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Taking the First Steps To Sustainability

Author: Blaine Fox
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May 01, 2011

A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]

Converging Trends

Rick Barnett

Converging Trends

Environmental Leader recently described legal challenges faced by a business coalitionsupporting the “Clean Power Plan.” Aside from ...

11 Flavors of Sustainable Housing

Shawna Henderson

11 Flavors of Sustainable Housing

Keeping track of what's going on in the world of low-impact, sustainable housing is, and was, a challenge.

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