Selling Comfort and Providing Energy Efficiency

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Selling Comfort and Providing Energy Efficiency

On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in ...

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For HVAC Contractors, Home Performance Delivers a Year-Round Blast

Author: Leah Thayer
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September 25, 2012

Last December’s weather was no more extreme than the norm in Tulsa, Oklahoma, where temperatures can swing from above 100°F in summer to below zero in winter. Yet for Air Solutions Heating &... [continue reading]

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Making the Case for Case Studies

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May 01, 2012

Everything you need to know about making case studies work for you. [continue reading]

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Maryland Home Performance with Energy Star: Lessons to Share on Marketing and Rebates

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November 02, 2011

Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]

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Branding Our Industry - The Need for Consensus

Author: Peter Troast
free CONTENT
November 02, 2011

News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]

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Using Web and Social Media in Your Business

Author: Peter Troast
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November 02, 2011

Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]

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Making Energy Efficiency Emotionally Appealing

Author: Scott Case
free CONTENT
September 03, 2011

The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]

Healthy Homes and a Healthy Bottom Line

Jim Gunshinan

Healthy Homes and a Healthy Bottom Line

There has been a lot of interest of late in the weatherization and broader home performance community in putting a ...

Side Benefits of a Passive House

Rob Nicely

Side Benefits of a Passive House

There’s no doubt that building to Passive House standards results in energy consumption that’s about 70 to 80 ...

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