Selling Comfort and Providing Energy Efficiency
On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in ...
Everything you need to know about making case studies work for you. [continue reading]
Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]
News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
Wrong question. The right question is what can we do to help builders design and construct more perfect walls without ...
It’s become more apparent over the last five to ten years that the amount of energy we’...