

Spotlight Article:
Behavior Change Requires a Human Touch
People across the nation are seeking new ways to save energy, reduce bills, and increase comfort in their homes. Utilities, consumer organizations, and home energy service providers are poised to answer that call, using next-generation ...
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Can We Transform the Market Without Transforming the Customer?
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Technologically, residential energy conservation is a huge success. Refrigerators are twice as efficient as they were in 1973, furnaces one-third more efficient, and light bulbs four times more efficient. [continue reading]

Detroit Edison Saves
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Detroit Edison turned the prospect of $14 million in unpaid bills into a success story by combining consumer education with energy conservation measures. [continue reading]

Consumers and Compact Fluorescents
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How do you convince people to abandon "cheap" incandescent light bulbs for compact fluorescents lamps (CFLs) which can cost 12-15 times more and offer the "same" results--light? [continue reading]

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