Behavior Change Requires a Human Touch

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Behavior Change Requires a Human Touch

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Can We Transform the Market Without Transforming the Customer?

archive CONTENT
January 01, 1994

Technologically, residential energy conservation is a huge success. Refrigerators are twice as efficient as they were in 1973, furnaces one-third more efficient, and light bulbs four times more efficient. [continue reading]

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Detroit Edison Saves

Author: Dave Brook
archive CONTENT
November 01, 1993

Detroit Edison turned the prospect of $14 million in unpaid bills into a success story by combining consumer education with energy conservation measures. [continue reading]

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Consumers and Compact Fluorescents

Author: Louis Rasky
archive CONTENT
November 01, 1993

How do you convince people to abandon "cheap" incandescent light bulbs for compact fluorescents lamps (CFLs) which can cost 12-15 times more and offer the "same" results--light? [continue reading]

Tips for Tips

Jason Kaufman

Tips for Tips

Behavioral recommendations, or tips, are an integral piece of many energy efficiency programs, ranging from marketing materials (e.g., brochures) ...

Side Benefits of a Passive House

Rob Nicely

Side Benefits of a Passive House

There’s no doubt that building to Passive House standards results in energy consumption that’s about 70 to 80 ...

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