Behavior Change Requires a Human Touch

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Behavior Change Requires a Human Touch

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Can We Transform the Market Without Transforming the Customer?

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January 01, 1994

Technologically, residential energy conservation is a huge success. Refrigerators are twice as efficient as they were in 1973, furnaces one-third more efficient, and light bulbs four times more efficient. [continue reading]

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Detroit Edison Saves

Author: Dave Brook
archive CONTENT
November 01, 1993

Detroit Edison turned the prospect of $14 million in unpaid bills into a success story by combining consumer education with energy conservation measures. [continue reading]

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Consumers and Compact Fluorescents

Author: Louis Rasky
archive CONTENT
November 01, 1993

How do you convince people to abandon "cheap" incandescent light bulbs for compact fluorescents lamps (CFLs) which can cost 12-15 times more and offer the "same" results--light? [continue reading]

How to Hook Every Type of Homeowner

Todd Bairstow

How to Hook Every Type of Homeowner

When homeowners have an HVACR need, 80 to 90 percent begin their search for a provider on the Internet. Braving the wilds ...

Energy Efficient Appliances Save Consumers Cash

Deborah E. Miller

Energy Efficient Appliances Save Consumers Cash

In the home performance industry, we are doing the Lord’s work by ensuring that the homes Americans live ...

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