Selling Comfort and Providing Energy Efficiency

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Selling Comfort and Providing Energy Efficiency

On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in ...

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If You Build It, They Will Come. . . But Will They Buy?

free CONTENT
May 01, 2011

With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]

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How to Win the Job

Author: Mike Gorman
free CONTENT
September 03, 2009

Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]

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Selling High-Performance Audits

Author: Gord Cooke
premium CONTENT
September 03, 2009

A panel of successful Home Performance with Energy Star contractors gives candid answers to questions about auditing homes and correcting problems in ways that make customers happy and their businesses thrive. [continue reading]

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Green Marketing & Leveraging the Internet

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September 03, 2009

Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. [continue reading]

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Marketing Home Performance

Author: Ed Thomas
premium CONTENT
September 03, 2009

Tactics of Successful Contractors [continue reading]

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Comfort: Undervalued, Misunderstood, Undersold

Author: Tony Woods
premium CONTENT
January 03, 2009

What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]

Confessions of an Insulation Installer: What I Love About Wool

Travis Weeks

Confessions of an Insulation Installer: What I Love About Wool

Last month, we (the crew at Performance Insulation) completed a project on Bainbridge Island, about a 30-minute ferry ride from ...

RaterFest! Or How I Spent My Summer Vacation

Shawna Henderson

RaterFest! Or How I Spent My Summer Vacation

The setting is stunning, 8,000 feet up in the Rockies. Colorado in September, aspen, screaming blue skies, bright clear nights. Who ...

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