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Home Energy Magazine Online March/April 1997
TRENDS
Money Talks at FREE Conference
Financing and marketing were major topics at the
Home Energy Rating System Council-Financing Residential Energy Efficiency
conference (HERSC-FREE '96) in San Antonio. HERSC-FREE '96 stated its theme
as "Marketing Energy Efficiency--Taking It to the Streets." On November
6-9, participants representing all areas of the residential housing industry
discussed every aspect of financing and home energy ratings. Presenters
discussed financing options, existing programs, qualifying criteria, software
programs for ratings, and how to make money while promoting energy efficiency.
The conference began with representatives from
all sides of the industry voicing what they felt needs to happen to make
energy-efficient financing work. Lenders want a consistent rating system
that does not delay the mortgage process, and assurance that the secondary
mortgage market (Fannie Mae and Freddie Mac) will buy these loans. Realtors
don't know much about energy efficiency, but they don't want another step
added to the home buying process--especially a potential deal killer. Builders
want voluntary programs that add market value and increase sales. Utilities
are concerned about competition entering their industry and want to satisfy
customers' energy and environmental needs while generating funds. Governments
want voluntary programs that create energy-efficient homes that burn less
fossil fuel.
Energy-efficient financing is possible because
energy-efficient houses cost less to operate. This leaves homeowners with
more disposable income, so they can afford to pay off a bigger mortgage
or loan. Many energy mortgages give buyers a "stretch," so those who would
not normally qualify for financing can, and those who did qualify can finance
a more expensive home.
 |
| "We need to stop drowning homeowners in acronyms, and start explaining
the benefits of energy efficiency in terms they can understand, like comfort
and the almighty dollar." |
So why aren't more homeowners involved? Conference
attendees blamed the industry. Speakers kept returning to the same theme:
instead of drowning homeowners in acronyms, we need to understand their
concerns and explain the benefits of energy efficiency in terms they can
understand, like comfort and the almighty dollar.
One of the lenders' main concerns regarding energy-efficient
financing is how to tell whether a house is really energy efficient, especially
compared to other houses. The U.S. Department of Energy (DOE) is creating
national guidelines for home energy ratings, but in one session, John Reese
of DOE revealed what everyone pretty much knew--that DOE isn't going to
publish its guidelines anytime soon. Michael Holtz of Boulder, Colorado's
Architectural Energy Corporation outlined what the home energy rating industry
should do for now. He recommended creating local HERS with specific goals
in mind, making HERS profitable, and developing a system that doesn't slow
down the home-buying process. Providers need to be responsible for guidelines
and accreditation.
Different states are experimenting with local
ratings and processes, with a wide variety of policies. For example, in
Florida, raters are trained through the Building Energy Efficiency Rating
System program, better known as BEERS. Florida raters aren't allowed to
provide the energy efficiency retrofit services they recommend--it's considered
a conflict of interest. But in Ohio, it's accepted for raters to provide
improvements, because they are the most qualified.
Several software packages are available to help
rate homes. Once a rater has gathered information, the software helps process
it and rates the home. Ron Judkoff of the National Renewable Energy Laboratory
(NREL) led a roundtable session that allowed participants to use five different
software packages that NREL has tested against DOE-2, SERIRES, and BLAST-3.0
(the most advanced building systems software available) for accuracy and
predictability. NREL cannot release the results, but manufacturers know
how their products did. Judkoff recommends that before you buy a software
package, you should ask the manufacturer how it did in the test.
Steven and Chris Lowrie of the National Home
Energy and Resources Organization (National HERO) have developed a home
energy ratings program that began in Virginia and now provides services
across the country. The group has done some regional TV advertising and
has discovered that people like to have a nonprofit organization running
these programs. They have also found room for education, since their viewers
have been interested in blower door tests, but not in duct pressurization.
Philip Fairey of the Florida Solar Energy Center
presented a study on 423 homes that were built and rated between 1991 and
1993 and found that ratings successfully predicted energy use and cost
in these homes. While occupant habits still control home energy use, it
is possible to determine incremental differences between higher- and lower-rated
homes. Fairey has found that while a code compliance inspection can't be
used as a rating, a rating can be used to show code compliance.
Michael Myers of DOE discussed the need for communities
to address energy issues the same way they deal with crime and public health.
Communities decide how housing grants are to be spent. If people involved
in building energy-efficient homes speak at local board meetings, they
can influence the type of housing that gets built. Most mayors and members
of planning boards don't understand energy-efficient building practices,
so getting involved can be a powerful way to change communities and promote
such practices.
For further information on the HERS council conference,
contact Elise G. Rand, Director of Communications, HERSC-FREE, 1511 K St.
NW, Suite 600, Washington, DC 20005. Tel:(202) 638-3700 x201; Fax:(202)393-5043.
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