Size is the first advantage of these lamps, allowing them to fit in more
incandescent sockets. Also, the beam spread or directional quality of the
light, critical to the utility of a reflector lamp, is better than that of a
CFL reflector. While it's not a point source (such as a spot light or an MR16
reflector), as a flood lamp its beam quality is more like that of an
incandescent than of a linear CFL. The induction lamp certainly competes
favorably with the incandescent reflector lamp on a life-cycle cost basis, and
in many applications it has the design edge over the CFL reflector.
* E-lamp is a registered trademark of Intersource Technologies.

Figure 1.
Schematic of the Genura induction lamp. The power supply converts
ordinary 60 or 50 hertz current into high-efficiency power that is fed into an
electrical coil. The coil excites a gas plasma inside the bulb, releasing UV
radiation that strikes the bulb's phosphor coating and is converted into
visible light.
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