Often, when we described some work done by another utility, staff members would
reply, "That reminds me of a study we did. Now where did I put it?" And they
would go searching through a drawer that they initially said contained nothing
useful. It also helped when there were two or three people from the group
present, because they would remind each other of projects they had managed. We
also found many valuable gray literature leads outside the office, in cafes,
and at conferences. Often we learned not only about a study, but about why it
had taken place or why it had been halted.
The CIEE study uncovered dozens of little stories that the utilities would have
been happier to keep from becoming public. For example, the report on spa
covers got one utility into hot water. The manufacturer of the spa cover
somehow obtained a copy and used it to promote its product. For years, the
utility had to badger the unscrupulous firm to stop using its name in
advertisements.
We also learned that there was no predicting where the useful gray literature
would be found. Every utility department had reasons for doing its own studies,
from research and development, to customer services, to planning and marketing.
In at least one case, it appeared that different departments of a utility were
investigating the Green Plug (a plug-in device that can lower a refrigerator or
other appliance's energy use) without the other department knowing. One report
was prompted by a high bill complaint. A senior citizens community was equipped
with a district cooling system which worked poorly (leading to the complaint)
so the utility hired a consultant to make an in--depth study of the system. In
the course of a conversation with one utility staffer, we realized that she
would benefit from this earlier report. Ironically, we had to draw a map so
that she could find the right closet where the last copy of the report appeared
to reside.
Even Spies Should Be Curious
Utility gray literature sounds dull, but it can be surprisingly useful
for a variety of purposes. One California utility asked a consulting firm to
find out if the energy use of the missile industry would grow over the next
decade. The consultants diligently listed every firm in that utility's service
area which made missiles or missile parts, and the energy use of each facility
(there were many). A clever spy could potentially infer many technical
specifics about the activities at each facility from this information.
Fortunately only a few copies of this report were prepared and the utility
tightly controlled access.
A similar report was written about the cement industry. Most cement companies
jealously protect energy consumption data because it is a key indicator of
their costs. Again, the consultant drew upon the utility files and compiled a
list of energy use and output for each site. Here, too, the utility staff
zealously guarded the report; we were not even allowed to photocopy the
executive summary. We were constantly impressed with all of the utilities'
desire to protect customer confidentiality. Utilities take their relationship
with their customers extremely seriously, and will go to great lengths to avoid
undermining it. Wider dissemination of some gray literature could threaten this
relationship.
So Much Information, So Few People Know
The gray literature stuffed into utility files contains useful
information for utilities, consumers, and energy professionals and maybe even
spies. Some of the new electronic energy-saving devices would probably never
have reached the Home Depots and Wal-Marts if the results from all the utility
studies had been publicized. Could this information be shared so that more
people benefit? Probably not. Too many companies would object or, worse,
litigate. The utilities get sued all the time because they have deep pockets.
As one utility employee said, "We breathed a sigh of relief when Consumer
Reports published its article on the Green Plug, because then we could
refer consumers to that article rather than trying to stay neutral."
But even if the utilities were protected, could the gray literature be
identified, collected, and disseminated? Again, probably not. Many of the
authors of gray literature don't expect their memos, reports, or investigations
to be widely distributed. They are typically writing for a very narrow audience
(themselves, the person who commissioned the project, and perhaps a few
others). So, the gray literature often skips the familiar trappings of a
report, such as an introduction, discussion of results, conclusions,
references, and so on. It is surprising how many documents lack even a date and
author! Gray literature is very short and to the point, but without this
context and the reader's knowledge, it is easy to misinterpret a comment. If
the authors expected their documents to be widely disseminated, they would
probably revert to a duller, more verbose style. Or worse, they would avoid
writing anything down or would throw away all gray literature at the end of a
project. Either way, formal dissemination would probably be the death of gray
literature.
Gray Literature Into Black
Gray literature doesn't always stay gray. Maybe 5% is eventually
converted into "black" literature as official reports, papers in conference
proceedings, or journal articles. The utility staff responsible for gray
literature are often among the utility's brightest, most self-motivated, and
most active. They are also in constant demand, so they don't have time to write
journal articles and formal reports.
Home Energy is a major converter of gray literature. Our staff hear of
an interesting report "through the grapevine" and obtain an unreleased copy.
That report might get "translated" into an article, or serve as background that
permits the staff to write more confidently about a technical matter than would
be possible using only publicly available literature.
Gray literature also goes "white," that is, disappears without a trace. Gray
literature is nearly always linked to people, rather than to an office. If a
person is transferred or fired, her gray literature goes to the dump.
Gray literature contains valuable information for those involved in energy
efficiency, but for a variety of legal and practical reasons, it is unlikely
that much of it will surface. Most utility authors know that their gray
literature is incomplete research that does not fully consider all aspects of a
product or range of products. They realize that the results could be misleading
and abused. To satisfy their professional integrity, they prefer not to
circulate the documents. At the same time, the threat of lawsuits by companies
that feel their products' capabilities have been falsely degraded, neglected,
or incompletely considered in the informal documents is a real possibility.
This is a battle the utility staff do not want to fight because, even if the
utility is right, the costs are too high.
However, that does not mean that a specific report or investigation is
unobtainable. We found most utility staff were eager to share the results with
anybody demonstrating a sincere interest in a topic and a willingness to
respect the utility's need for confidentiality. This was especially true when
the utility learned something in return. n
Portrait of a Gray-Literature Source
Gray literature is not only generated in California. Large and small
utilities across the country produce these documents. Northeast Utilities,
Consumers Power (of Michigan), and Bonneville Power Administration for example,
all create useful gray literature. Smaller utilities, such as the Sacramento
Municipal District, and many little ones in the Midwest, have generated some of
the most valuable gray information.
Our experience in California suggests that gray literature is linked to the
person and personality. The kind of people closely associated with the gray
literature have technical training, but are not limited to a narrow engineering
slot, and have been with the utility for at least a decade. These people--still
mostly guys, but that's changing fast--are bright and easily spotted by their
initiative and willingness to try things. They are a key part of an effective
utility, by providing customer service, technical information, and
institutional memory.
Mark Martinez of Southern California Edison Company (SCE) is a perfect example
of a gray literature source and repository. Indeed, he is one of the most
prodigious generators of the stuff. Mark has worked at various positions
inside SCE, but he is now a supervisor of field measurement for the demand-side
management measurement and evaluation groups. Scattered around his office are
samples of the latest energy-saving gadgets and meters. Mark enjoys measuring
things, and he has the resources to do it himself or assign it to somebody else
(as part of Edison's DSM load-research activities). At any given time, he is
involved in several different monitoring projects, from an elevator in a
department store (to check if variable speed motors save energy) to a microwave
clothes dryer. Even his house is the guinea pig for some devices (see "The
Refrigerator Widow," HE Mar/Apr '93 p.46 for a fond, if exasperated,
description by Mark's wife of his domestic investigations).
Mark plays two other key roles as a repository and clearinghouse. He somehow
keeps reports (and remembers that he has them) that everybody else has lost or
discarded. Just as importantly, however, he distributes the information by
advising other departments of monitoring and research projects. He also
prepares reports for many of the formal measurement activities that are filed
with the California Public Utilities Commission and he enjoys talking to his
counterparts in other utilities--it's a small community--so that he knows what
projects other utilities have done.
Energy Consumption of Aquariums
Is it possible that a tankful of tiny goldfish could be responsible for a
customer's high bill complaints? This may be the reason--the gray literature
document doesn't explain--why Pacific Gas and Electric Company researchers
investigated the energy use of aquariums. They tested two tank sizes: 20
gallons and 55 gallons. Most aquariums have three energy-using components: a
pump, a lamp, and a heater (although coolers are available).
The most important factor affecting an aquarium's energy use is the ambient
temperature of the air around the tank. Results of the study are shown in
Figure 1. For the 55-gallon tank, energy use climbed from about 475 kWh per
year at 80deg.F air to 2,600 kWh per year at 65deg.F air. The electricity costs
for a medium-sized aquarium are probably equal to the cost of fish food, and
sometimes even the fish themselves.
The report did not include any conclusions, but it doesn't take too much
intelligence to deduce that a large aquarium can easily consume as much
electricity as two refrigerators. Also, electricity consumption in an aquarium
will climb when people leave the house and lower the home's thermostat. These
conclusions are not earthshaking, but they are certainly useful for the
customer services department trying to explain high electric bills to irate
customers.

Figure 1. As the room temperature rises, energy use for heating water
decreases. However, even when the room is 80deg.F, some electricity is needed
to run the light and pumps.