Program resiliency. Like an investor with a diversified portfolio, a
water efficiency program with broad support fares well when the economy is
ailing. For example, when the San Diego Water County Authority exhausted its
program funding for a short period, San Diego Gas and Electric covered its
costs in the interim, to maintain program continuity and preserve the
relationship with a private contractor.
Public relations. Innovative government programs always attract good
press--and customer interest. As Suzan Hill of the Seattle Water Department put
it, "Our program sends an important message to our customers about the
utilities: We can work together."